At Matterport, our products were siloed—capture on mobile native, editing on web, viewing in WebGL. Customers were literally mailing iPads to share files. We had two apps on the iOS app store: 1 for capturing and 1 for viewing. I led a 4-year initiative to unify the experience and the teams, setting a north star vision while shipping pragmatic solutions that closed the workflow gap.
The Vision
A unified data model for digital twins—layered data, version history, continuous sync. Think GitHub for the built world.
The Reality
We couldn’t rebuild the architecture overnight. So we found pragmatic shortcuts—embedding the WebGL editor in native iOS, enabling source data downloads—that closed the workflow gap while the longer-term work continued.
The Outcome
Customers got workflow completeness. The org got a north star. And the product became more unified as the teams did.
Design Sprint
One of the first things I did when I moved from design lead to director was kick off a one-month design sprint to articulate this unified experience concept, create designs, and test with Enterprise customers. The designs and research helped sell a major platform investment directly to our CEO. At the time, my “team” was just myself and one other designer. By the time I left, I was managing 5 designers with a more unified product, engineering, and design team.
