While working for Digital Trends as an Art Director, I re-designed some crucial elements of their product at digitaltrends.com. I re-designed their video experience with a new player UX/UI and empowered their editorial team to create custom page layouts.
At the time, digitaltrends.com had a limited ability for the editorial team to adjust homepage layout. I devised a solution that empowered them to create different layouts and add new modules—like a Spotify player—without engineering involvement. This reduced content team dependence on developers for everyday publishing decisions.
