Adidas was looking for a refresh for their recovery gear line’s video series. For this straight-to-YouTube series, I created a new direction for their motion graphics.
We started with mood boards, shot lists, and copywriting direction delivered across several decks. After setting the style for the motion design with stills, we executed with Cinema 4D and After Effects. The new direction brought more energy and brand coherence to the series while staying true to the athletic, performance-driven aesthetic of the line.
